How to Successfully Start a Naan Khatai Business

naan khatai business

Certainly! Naan Khatai is a popular Indian and Pakistani sweet biscuit that’s known for its crumbly and melt-in-the-mouth texture. It’s made using simple ingredients and is a delightful treat enjoyed by many. Here’s a basic Naan Khatai recipe in detail:


  • 1 cup all-purpose flour (maida)
  • 1/2 cup clarified butter (ghee), at room temperature
  • 1/2 cup powdered sugar
  • 1/4 teaspoon baking powder
  • 1/4 teaspoon cardamom powder
  • 1-2 tablespoons chopped nuts (almonds, pistachios) for garnishing


  1. Preheat the Oven:
    • Preheat your oven to 350°F (180°C).
  2. Prepare the Baking Sheet:
    • Line a baking sheet with parchment paper or lightly grease it with ghee.
  3. Mix Dry Ingredients:
    • In a mixing bowl, sift the all-purpose flour and baking powder together. This helps in getting a smoother texture for your Naan Khatai.
  4. Creaming Butter and Sugar:
    • In a separate bowl, cream the clarified butter (ghee) and powdered sugar together until the mixture becomes smooth and slightly pale in color. You can use a hand mixer or do this manually with a spatula.
  5. Combine the Mixtures:
    • Gradually add the sifted dry ingredients to the creamed butter and sugar mixture. Mix well until a crumbly dough forms.
  6. Add Cardamom Powder:
    • Add the cardamom powder to the dough and mix again. Cardamom adds a wonderful aroma and flavor to the Naan Khatai.
  7. Shape the Dough:
    • Take small portions of the dough and shape them into rounds or flatten them slightly to form discs. You can press a few chopped nuts on top of each biscuit for garnishing.
  8. Arrange on Baking Sheet:
    • Place the shaped dough portions on the prepared baking sheet, leaving some space between each biscuit.
  9. Baking:
    • Place the baking sheet in the preheated oven and bake the Naan Khatai for about 15-20 minutes, or until they turn golden brown at the edges. The baking time may vary based on your oven, so keep an eye on them.
  10. Cooling:
    • Once the Naan Khatai are baked, remove them from the oven and allow them to cool on a wire rack. They will become firmer as they cool.
  11. Serve and Enjoy:
    • Once completely cooled, your Naan Khatai are ready to be enjoyed! Store them in an airtight container to keep them fresh.

Feel free to adjust the recipe according to your preferences. Some variations include using whole wheat flour for a healthier option or adding a touch of saffron for extra flavor and color. Naan Khatai can be enjoyed with a cup of tea or coffee or shared as a delightful treat with family and friends.

Budget Friendly Naan Khatai Business:

Starting a Naan Khatai business with a small budget in Pakistan is possible with careful planning, creativity, and smart resource management. Here’s a more budget-friendly approach:

1. Simplify Your Offerings:

  • Begin with a limited range of Naan Khatai flavors or variations to minimize ingredient costs.
  • Focus on perfecting a few recipes rather than offering a wide variety.

2. Home Kitchen Setup:

  • Utilize your existing kitchen equipment to avoid significant upfront costs.
  • Invest only in essential tools like mixing bowls, measuring cups, and baking sheets if needed.
  • Ensure your kitchen meets hygiene and safety standards without overspending on renovations.

3. Ingredient Sourcing:

  • Buy ingredients in small quantities initially to reduce costs and minimize waste.
  • Look for bulk discounts or deals from local suppliers or markets.

4. Packaging and Presentation:

  • Opt for simple and cost-effective packaging that still looks appealing.
  • Consider using transparent packaging to showcase the product without the need for elaborate branding.

5. Minimal Branding:

  • Design a basic logo and label for your Naan Khatai packaging using free or low-cost design tools.
  • Prioritize clear and readable labeling over elaborate designs.

6. Cost-Effective Marketing:

  • Leverage free social media platforms like Facebook, Instagram, and WhatsApp to promote your business.
  • Share high-quality photos of your Naan Khatai to entice potential customers.

7. Lean Operations:

  • Prepare Naan Khatai in small batches to avoid excess inventory.
  • Focus on customer orders to minimize waste and maximize freshness.

8. Home Delivery and Local Sales:

  • Offer home delivery within a limited area to reduce transportation costs.
  • Participate in local markets, fairs, or community events to showcase and sell your products.

9. Networking and Collaboration:

  • Partner with local cafes, small shops, or offices to supply Naan Khatai, reducing the need for a physical storefront.

10. Continuous Improvement:

  • Gather feedback from customers and adjust your recipes and offerings accordingly.
  • Gradually reinvest your profits into expanding your business.

11. Online Presence:

  • Utilize free or low-cost website builders to create a simple online presence.
  • Set up social media profiles to connect with potential customers and share updates.

12. DIY Approach:

  • Handle tasks like photography, content creation, and social media management on your own to save costs.

Starting small allows you to test the market, learn from your experiences, and gradually scale your business as you gain more customers and profits. As your business grows, you can consider reinvesting in branding, equipment, and marketing to reach a wider audience. Remember that while a small budget might limit some aspects, your dedication and passion for delivering a quality product will be the key to your success.

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